HIS BOOKSJÜRGEN KLARIC 2018WE ARE BLIND - BEST SELLER
This book contains the crudest evidence of the billionaire failures of entrepreneurs, publicists and marketers.In the midst of his lectures and consultancies, Jürgen Klarić carries out an in-depth investigation of all the terrible mistakes that marketers make, explains the reason for so many mistakes, and shares, for the first time, his ten most important principles to open his eyes to the subconscious reality of the consumer, and to innovate much more effectively.
SELL TO THE MIND NOT TO THE PEOPLE
The latest book by Jürgen Klaric focused on sales, one by one, of products and services. This method and techniques came from various studies in scientific laboratories and also supported by anthropological and neuroscientific research.